LOS ANGELES: PUBG Mobile is still going strong. On the week of Nov 19, the smartphone iteration of the popular battle royale game saw a 166% jump in revenue, which allowed it to surpass Fortnite for the first time on iOS.
According to Sensor Tower’s Store Intelligence data, estimated worldwide player spending across both the App Store and Google Play was up 2.7x last week in comparison to the past seven days. This represented a 166% boost from just US$4.5mil (RM18.59mil) to an estimated US$12mil (RM49.58mil) for the mobile version of the battle royale title.
Compared to Fortnite, PUBG Mobile grossed 43% more on iOS devices during the same span of time. This was the first time since PUBG Mobile began monetising its content in April 2018 that it was able to overtake Fortnite in player spending. By the end of the week, PUBG Mobile was averaging an estimated US$1.7mil (RM7.02mil) each day in revenue, while Fortnite was earning around US$1.2mil (RM4.95mil) per day on iOS devices.
Sensor Tower notes that PUBG Mobile grossed only 20% less than Fortnite during that week overall and was able to surpass it in earnings on two of the seven days, Nov 21 and Nov 22.
It remains to be seen whether this trend will continue, as there isn’t any obvious driving force behind the sudden boost in revenue. Both games are free to download and only supported by microtransactions, while PUBG does charge an entry fee for PC players. Those wishing to play the Xbox One version can do so for free via Microsoft’s Xbox Game Pass subscription. Fortnite is free on all platforms. – Variety/Reuters