EU’s Vestager urged to probe how tech giants cash in on ads

FILE PHOTO: European Competition Commissioner Margrethe Vestager at a news conference at the EU Commission in Brussels, Belgium, July 24, 2018. REUTERS/Francois Lenoir/File Photo

European Union antitrust enforcers are being urged to scrutinise how ads fuel profits at tech giants such as Google and Facebook Inc as watchdogs from France to Australia start to investigate how the market works. 

Brave Software Inc, which makes an ad-blocking browser, wrote to EU Competition Commissioner Margrethe Vestager warning how a handful of companies control how ads are placed with web publishers, a situation that might allow them to dictate prices and terms.