Black Friday and Cyber Monday are increasingly merging

More customers are going to stores to get items they bought online.

The physical rush of Black Friday and the armchair browsing of Cyber Monday are increasingly blending into one big holiday shopping event as more customers buy items online and pick them up at brick-and-mortar stores.

Adobe Analytics reported that more customers are going to stores to get items they bought online. That trend contributed to a record US$6.2bil (RM25.9bil) spent online Friday, up nearly 24% from last year.