Apple shows off three new iPhones, including its most expensive one yet

The iPhone XS (left) and XS Max are displayed side to side during the event to announce new products at Apple headquarters.

Apple unveiled three new iPhones, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales.

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year’s dramatically designed model , the iPhone X. It’ll cost about US$1,099 (RM4,560) , topping the iPhone X, which at US$999 (RM4,150) seemed jaw-dropping at the time. An updated iPhone X, now called the XS, stays at US$999 (RM4,150).