Walmart eyes Q4 launch of Vudu-branded service to rival Netflix

The Vudu Inc. application is displayed on an Apple Inc. iPhone in Washington, D.C., U.S., on Tuesday, March 27, 2018. Walmart Inc. has a vast arsenal at its disposal in its battle with Amazon.com Inc. -- stores, trucks, warehouses, even cloud-based data centers and a blockchain-enabled supply chain of fruits and vegetables. But there's one weapon it hasn't deployed: Vudu, the video-on-demand service it bought eight years ago. Photographer: Andrew Harrer/Bloomberg

LOS ANGELES: Walmart is in fact looking at entering the subscription-video space to compete with Netflix, Amazon and Hulu, sources confirmed – and the retailing giant is planning to launch the service through its Vudu digital-entertainment division, Variety has learned. 

Vudu has set plans to launch a low-cost subscription video-on-demand package in the fourth quarter of 2018, according to sources. The SVOD service would include both licensed TV shows and movies, as well as original productions.