H&M gets tech-friendly with Google stylist app and AR fashion holograms

  • TECH

  • Friday, 08 Jun 2018

A H&M clothing store is seen in Washington, DC, December 21, 2016. / AFP PHOTO / SAUL LOEB

H&M has teamed up with Google to create a voice app personal home stylist. 

The Swedish fast fashion retailer has been working with the tech giant on the H&M Home Stylist, an application from Google Assistant with a human voice that offers suggestions, mood boards and interiors inspiration for the home. 

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