Millions of women will make ‘Fortnite’ a billion-dollar game

Fortnite has made an effort to appeal to women in a very obvious way: It

In an industry known for high levels of testosterone, Fortnite has become the hottest game going partly because of its appeal to an unlikely cohort: women. 

Like Survivor meets The Most Dangerous Game, Fortnite pits 100 stranded players against one another in a violent battle to the death. Many of its 45 million players participate on mobile devices, and among them, almost half are women, according to research firm Apptopia Inc. For rival games, like the latest versions of Call of Duty and Grand Theft Auto, it’s more like one in three or fewer.