Wag.com, which was previously owned by Quidsi Inc, now redirects to Amazon
Amazon.com Inc has started its own brand of pet products, called Wag, expanding on existing private-label efforts that include batteries, baby products, clothing and household goods.
The Wag brand launched May 2 with dry dog food and Amazon plans to expand the selection to include other pet supplies. The brand is available only to Amazon Prime subscribers, who pay monthly or annual fees in exchange for fast delivery as well as video and music streaming.
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