Vero: Instagram killer or just another failed social media app?

For a few days there was a rush to download Vero, as celebrities and social media influencers announced they were switching to this ad-free alternative to Instagram. Photo: Kay Nietfeld/dpa

The new Facebook, the new Twitter, the new Instagram: recently the Vero smartphone app was being hyped as the successor to all those social networks.  

For a few days there was a rush to download Vero as celebrities and social media influencers announced they were switching to this ad-free alternative.