Snap reveals its plan to lure influencers back from Instagram

Snapchat is looking for ways to be the more popular choice among digital influencers.

Snap Inc will finally start giving digital celebrities more data about how popular their posts are – a move that could help reverse an exodus to Instagram.

Snap is going to give tens of thousands of digital content creators, known as influencers, information about how often people view their Snapchat stories, the time spent watching them and details about their audience, among other data, the company said.