Pencil-maker Faber-Castell sharpens up for digital age


Daniel Rogger, CEO of Faber-Castell, manufacturer of wood-cased pencils, is pictured during an interview in Stein near Nuremberg, Germany January 16, 2018. Picture taken January 16, 2018. REUTERS/Michaela Rehle

NUREMBERG, Germany: If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. 

However, with such pastimes as doodling and colouring being touted as stressbusters to escape the daily grind and the relentless lure of smartphones, German pencil-maker Faber-Castell is thriving 256 years after it was founded. 

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