Digital publishers ramp up TV push to nab viewers, ad dollars

Ohaiyo: BuzzFeed plans to conquer the Land of the Rising Sun next.

Online media companies ATTN:, BuzzFeed and Group Nine Media are making a bigger push into television, executives said, aiming to grab more of the TV advertising market and depend less on social media for viewers. 

While the companies have long lured audiences through social media like Facebook Inc, that has made them vulnerable to changes that could bury their content. TV also offers the opportunity for revenue from licensing shows domestically and abroad.