AirAsia Bhd Group chief executive officer Tan Sri Tony Fernandes announced the service on Twitter, saying it was part of AirAsia's digital strategy.
"One day this product will be worth more than @AirAsia. Many features being rolled out. Soon no more cash on AirAsia," he said.
He added that the BigPay electronic wallet would eventually offer foreign exchange remittances and possibly even money lending to AirAsia's database of 63 million names.
According to the BigPay's Google Play page, the app was linked to Mastercard and could be topped up from their debit or credit cards.
The app is said to be accepted at over 30 million merchants that accept Mastercard globally, plus users would earn AirAsia BIG loyalty points when they spend and get zero processing fees when booking a flight with the airline.
The app's page also assured that it was regulated by Bank Negara Malaysia and had the latest security protocols including fingerprint and facial recognition to verify the user's identity.
BigPay is available on Google Play store and the Apple App store.
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