Meet the woman who wants to make sure you watch Facebook

A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic/File Photo - RTX2IVBO

Mark Zuckerberg has said digital video is the future of Facebook. It's Fidji Simo's job to make sure he's right. 

Simo, vice president of product for Facebook, oversees the company's effort to transform itself into a hub for web video of all kinds, including a new television-like destination that is Facebook's latest high-priority project. Facebook's bet on video has dual goals: Keep its 2 billion users hooked and grab more of the advertising money that contributes 98% of the company's revenue.