Google narrows search gap with Amazon, retailers left in dust


  • TECH
  • Wednesday, 20 Dec 2017

A branded picture frame hangs on a wall inside Amazon's Black Friday pop-up space in London, Britain, November 21, 2017. REUTERS/Toby Melville

Amazon.com Inc remains the top online destination for US shoppers seeking products, but Alphabet Inc’s Google and other search engines narrowed the gap over the past year. 

About 49% of online shoppers visit Amazon first when searching for products, down from 55% in 2016, according to a consumer survey from San Francisco research firm Survata. 

Google and other search engines followed at 36%, up from 28%. Consumers visited individual retailers’ websites first only 15% of the time, compared with 16% last year. 

Being thought of first by consumers for product searches helps Amazon maintain its lead in e-commerce. Online retail spending will grow about 16% this year to US$453bil (RM1.84tril), according to EMarketer Inc. Google needs shoppers to use its search engine to help protect its leading position in digital advertising, which will generate US$35bil (RM142.47bil) for the company this year, according to EMarketer.  

A rise in mobile shopping likely helped Google gain on Amazon in 2017 because the search engine has improved its experience on smartphones, said Chris Kelly, Survata’s chief executive officer. Holiday spending on smartphones will increase 26% this year, according to Adobe Systems Inc. — Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Tech News

Facebook’s AI mistakenly bans ads for struggling businesses
HTTPS only: Firefox now blocks websites without encrypted connections
PlayStation 5 giveaways: Real deal, phishing or data scam?
For Big Tech, Biden brings a new era but no ease in scrutiny
Twitter has flagged 200 of Trump’s posts as ‘disputed’ or misleading since the US election day – does it make a difference?
China tops world in AI patent filings, surpassing the US for the first time
SAIC Motor, an early adopter of the smart car, sets up US$1bil fund to invest in Internet-linked vehicles with Alibaba
Greece puts faith in online schooling
PDRM: Fake Bank Negara apps and websites cost victims RM5.2mil in losses
Amazon unions from Brazil to Germany plan Black Friday protests

Stories You'll Enjoy