Google narrows search gap with Amazon, retailers left in dust


  • TECH
  • Wednesday, 20 Dec 2017

A branded picture frame hangs on a wall inside Amazon's Black Friday pop-up space in London, Britain, November 21, 2017. REUTERS/Toby Melville

Amazon.com Inc remains the top online destination for US shoppers seeking products, but Alphabet Inc’s Google and other search engines narrowed the gap over the past year. 

About 49% of online shoppers visit Amazon first when searching for products, down from 55% in 2016, according to a consumer survey from San Francisco research firm Survata. 

Google and other search engines followed at 36%, up from 28%. Consumers visited individual retailers’ websites first only 15% of the time, compared with 16% last year. 

Being thought of first by consumers for product searches helps Amazon maintain its lead in e-commerce. Online retail spending will grow about 16% this year to US$453bil (RM1.84tril), according to EMarketer Inc. Google needs shoppers to use its search engine to help protect its leading position in digital advertising, which will generate US$35bil (RM142.47bil) for the company this year, according to EMarketer.  

A rise in mobile shopping likely helped Google gain on Amazon in 2017 because the search engine has improved its experience on smartphones, said Chris Kelly, Survata’s chief executive officer. Holiday spending on smartphones will increase 26% this year, according to Adobe Systems Inc. — Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Vrbo is trying to crack down on Super Bowl parties in rentals
Girl in SG was 16 when she helped foreign scam syndicates as ATM runner
Self-driving semis focus of California rules, legislation
Is there life on Mars? Maybe, and it could have dropped its teddy
FTX sues Voyager Digital to claw back $446 million in 2022 loan payments
Woman in SG pretends to be a man and gets ‘girlfriend’ to send nude videos then tries to extort money from her
Opinion: How to safely use payment apps
Why some young people feel they’re lacking in digital skills
Samsung to keep up chip investment, undeterred by 8-year-low profit
Twitter working on payments feature - FT

Others Also Read