Samsung beefs up the new Galaxy J7+

The Live Focus feature allows users to shoot creative images with blurred out background effect. — YAP CHEE HONG/The Star

Samsung’s new Galaxy J7+ might be a mid-range device with an affordable RM1,599 price tag but it definitely does not skimp on features.

For instance, it has a front 16-megapixel selfie camera and dual rear cameras – a main 13-megapixel sensor and a secondary 5-megapixel sensor.

One of the most interesting benefits from a dual camera setup is the ability to produce the bokeh effect, where images taken have a nicer blurred out background. This is accessible via the Live Focus mode.

The front and rear cameras also come with bigger aperture which are larger than the ones found in many mid-range models. This means that users can now capture brighter photos with better details in low-light conditions.

The Galaxy J7+ also has features that are usually found only in flagship smartphones such as facial recognition, Always On Display mode and Secure Folder for keeping your apps and files private.

For avid users of social media and messaging apps, the handy Dual Messenger feature is also present.

It brings the ability to duplicate popular apps such as Facebook, WhatsApp, Facebook Messenger and WeChat, and use them with two separate accounts in a single device.

“With the Galaxy J7+, we are making advanced smartphone features such the Bixby intelligent assistant more readily available for the mass market,” said Samsung Malaysia Electronics head of product marketing Julian Thean.

Other specs include a 5.5in full HD Super Amoled display, MediaTek MT6757 octa-core processor, 4GB RAM, 32GB internal storage (expandable to 256GB via microSD card) and a 3,000mAh battery.

The Galaxy J7 is available in stores now in two colours – Black and Gold.