Instagram says younger users spend 32 minutes a day on its app


  • TECH
  • Monday, 07 Aug 2017

Over 50% of Malaysian consumers feel anxious when their mobile devices are not close at han

Facebook Inc’s Instagram is most popular for people younger than 25, who the company says spend an average of more than 32 minutes a day on the photo-sharing app. 

For those 25 and older, usage is more than 24 minutes a day, the company said. Instagram is crediting much of the growth in engagement to its “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name. The function allows people to upload short videos of their day that disappear after 24 hours and Instagram’s version now has 250 million daily users. 

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Sequoia to join GIC, Coatue in Anthropic investment, FT reports
South Korea to negotiate with the US for favourable chip tariff terms, official says
'Take a break': YouTube targets the endless scrolling of teens
Elon Musk's X limits Grok's sexually explicit AI image generation
Buy Steve Jobs' bow ties, desk and more Apple history at this auction
Amazon testing drone flights in UK ahead of 2026 air delivery launch
Musk seeks up to $134 billion from OpenAI and Microsoft
EU to bar Chinese suppliers from critical infrastructure, FT reports
South Korea says US chip tariff to have limited immediate impact
Gmail users must make major decision regarding new AI features in their email

Others Also Read