A controversial incident in which a Playboy model posed nude atop a sacred mountain in New Zealand serves as a reminder that travellers keen to partake in the ongoing Instagram trend should think twice before dropping their drawers or taking off their tops.
It's become the social media equivalent of scratching "Sarah was here" on trees or affixing love locks with declarations like "John loves Julie" onto bridges: taking photos in the buff against iconic landmarks and tourist sites and sharing them with the world.
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