US exchanges rent helicopter, drape banner in pursuit of Snapchat IPO

File Photo: The Snapchat logo is seen on a banner outside the New York Stock Exchange (NYSE) in New York City, U.S., November 16, 2016. REUTERS/Brendan McDermid/File Photo

SAN FRANCISCO/NEW YORK: This past November, Nasdaq Inc hired a helicopter to film Manhattan's skyline using Snapchat's new video-camera sunglasses and sent the aerial footage to its social media followers. 

The New York Stock Exchange – its arch-rival – on the same day tweeted a video shot from the floor of its exchange, showing that it too was using the social media giant's gadget.