A lot at stake: For India's Flipkart and Snapdeal, strong sales during India's equivalent of the US Black Friday sales could give both companies some leverage in their current push for investment.
MUMBAI: India's two largest e-commerce players are looking to use the country's biggest festive sales season this week to bolster their valuations as they seek fresh capital and look to fend off Amazon's growing inroads into the domestic market.
For India's Flipkart and Snapdeal, strong sales during India's equivalent of the US Black Friday sales could give both companies some leverage in their current push for investment.
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