Birthday bash: Lazada Malaysia's chief executive officer Hans-Peter Ressel (left) and chief marketing officer Andrew Gnananantham at a recent press conference on their business plans and the announcement of their birthday sale
What are Malaysians buying online? Popular online marketplace lazada.com.my revealed its top five bestselling products and while some are obvious, some may surprise you.
According to Andrew Gnananantham, chief marketing officer of Lazada Malaysia, most products sold on Lazada are “every day products” sold to everyday Malaysians.
So while obvious tech products like USB drives and Powerbanks are in the top five bestselling items, there are also a number of home products that sell really well on the site.
These include food containers and also the Shake N Take blender, a small blender that allows you to make a single serving of fruit or vegetable smoothies in a container that also doubles as a drink tumbler.
So what’s the most popular product sold on Lazada? Diapers.
According to Andrew, diapers sold on Lazada actually account for 4% to 5% of all diapers sold in Malaysia.
We assume it’s a mixture of need, convenience and being homebound when taking care of a child that makes buying diapers online such an attractive option.
Lazada is celebrating its fourth birthday this month and from 15th to 18th the company will be having a sale with some two million products on offer at up to 75% discount.
To download the Lazada App and start shopping on your mobile devices, click here.
