Google adding ‘buy’ buttons to mobile search ads

EASIER TO SHOP: The next time you Google something, you could see results that include ads featuring clickable

SAN FRANCISCO: Google is looking to make it easier for people to shop while using its website, launching a trial run of a feature allowing smartphone users make online purchases from their search results. 

The introduction of ‘Purchases on Google’ comes as Facebook, and Pinterest also try to make it easier for people to shop while using their sites, putting themselves in position to profit from transactions or related advertising.