Casio to develop its own 'smartwatch'

STEEP PRICE: Casio's smartwatch will likely be priced around US$400, Kashio said.

Casio is set to go head to head with Apple by launching its own smartwatch. 

The Japanese brand is aiming to develop a "watch that tries to be smart" as opposed to a smart device, the Wall Street Journal reports, with the company focusing on comfort and durability for a release expected in the US and Japan in 2016.