IDC: Chinese and Taiwanese smartphone vendor market share to grow 65% in 2015

SMART MARKETING: IDC's Daniel Pang says that high-end smartphone vendors need to come up with innovative marketing techniques to compete against the onslaught of Chinese and Taiwanese smartphone vendors.

Based on a report by IDC, high-end smartphone vendors like Apple and Samsung are likely to find it more difficult in 2015 to compete in the high-end smartphone segment.

Chinese and Taiwanese smartphone vendors will continue to drive down prices with devices that have equally high-end specifications but lower prices.