Filling the space Between

COUPLE TIME: Between is available for both Android and iOS devices.

THE vast majority of mobile dating apps are focused on the act of matchmaking but very few actually focus on maintaining the relationship once it has been formed.

That’s where Between, a couples app developed by Value Creators & Company, comes in.

Started three years ago, the South Korean mobile app company recognised the relatively untapped couples market and is claimed to the leading mobile couples application in the world.

Moving beyond the Korean market, the app was made available in Malaysia last year when the company expanded its operations to the South-East Asian region.

Based out from its regional office in Singapore, general manager for VCNC Singapore, Joash Wee explains that while dating and matchmaking apps are focused on helping users find the right match, Between looks to enrich communication and quality of time couples spend together.

Wee likens Between to being a private social network between two people where they can keep in touch via instant messaging as well as save and share photos of their special moments together.

The recently introduced PC version of Between lets you continue your conversation from your mobile phone on your desktop.

“Between’s features are designed to keep couples engaged whether they are in a long-distance relationship or just want to keep each other updated about their daily activities,” he said.

Adding colour to Between’s instant messaging service are cute animated stickers that couples can use to express their emotions.

If you can’t get enough of the cute stickers, couples can buy additional stickers via In-App Purchase that range from US$0.99 (RM3.23) to US$2.99 (RM9.75).

Wee explains that apart from sharing conversations and photos, couples can check the Events Box where the Between team shares updates on events, activities and places to dine that may interest couples.

“At the moment, the feature is not ready for the Malaysian market. However, we are looking for local partners to collaborate with and hope to find more within the coming year,” he added.

There are also plans to offer a photo book printing services for photos shared on Between by the couple.

Between is available free to download on iOS, Android and PC.