STAGGERING: King Digital Entertainment Plc, maker of hit mobile phone game Candy Crush Saga, expects to be worth up to US$7.6bil (RM24.98bil) when it goes public this month in the United States, amid concerns about its over reliance on the game.
King Digital Entertainment Plc, maker of hit mobile phone game Candy Crush Saga, expects to be worth up to US$7.6bil (RM24.98bil) when it goes public this month in the United States, amid concerns about its over reliance on the game.
King will hope to benefit from its focus on the estimated US$17bil (RM55.89bil) market for mobile game apps and avoid the fate of rivals such as Zynga Inc, which has struggled to make its games as popular on phones as they are online.
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