Consumers turning to apps to make shopping decisions


VIRTUAL ASSISTANTS: One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. — ©AFP/Relaxnews 2013

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. 

According to Parks Associates, over 25% of shoppers use their devices to research products when buying consumer electronics devices from brick-and-mortar stores. 

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apps , consumers , decisions , shopping , showrooming

   

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