Consumers turning to apps to make shopping decisions

VIRTUAL ASSISTANTS: One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. — ©AFP/Relaxnews 2013

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. 

According to Parks Associates, over 25% of shoppers use their devices to research products when buying consumer electronics devices from brick-and-mortar stores.