KUALA LUMPUR: The ability to set and meet customer expectations — in a way that competitors cannot — is a powerful skill in today’s competitive world, said Stephen Miles, vice-president of service assurance at CA Technologies Asia Pacific & Japan.
“Offering a better and differentiated customer experience will enable enterprises to capture, engage and retain (as well as gain more) customers,” he said. However, it is easier said than done because devising and delivering this is not easy.
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