Apple design director to create Leica camera


  • Technology
  • Thursday, 20 Sep 2012

Ive: Will collaborate with Leica on the design of a one-off product to be auctioned for charity. - Apple

Leica and Apple, two of the most desired brands in the world of design, are getting together to produce yet another fascinating — and very expensive — product.

The German company is working together with Apple’s senior vice-president of industrial design, Jonathan Ive, on the design of a one-off version set to be auctioned for charity.

The collaboration was announced by Andreas Kaufmann, Leica’s head, at international photography and imaging fair Photokina in Cologne.

Ive is responsible for many of Apple’s iconic designs such as the iPad, iPhone, iMac and the MacBook Pro.

It is not the first time Leica collaborates with high-profile names in the design and fashion world. In 2010 the German brand unveiled a camera designed by Walter de’Silva, an automobile designer for Audi.

De’Silva was asked to recreate the classic Leica M9. The special edition was strictly limited to only 500 cameras worldwide for a price of over US$32,000 (RM128,000).

Early this year Leica teamed up with Parisian fashion giant Hermès to produce a limited edition. The 300 copies of the M9-P were available for a price of around US$25,000 (RM75,000). The two brands also produced an even more exclusive edition, the Jean-Louis Dumas model, available for over US$50,000 (RM150,000).

Leica also unveiled a flashy design by British designer Paul Smith as part of the Leica à la carte programme that allows users to customise their cameras. It expects to ship 1,500 models next month. — Relaxnews 2012

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