CHANGING PLATFORMS: The corporate logo of Zynga. Big social developers such as Zynga have moved to an open-platform strategy, enhancing user convenience and choice.
PETALING JAYA: The deployment of data analytics techniques by social media networks will be key in tapping social media’s explosive revenue growth.
Research firm Gartner Inc is forecasting global social media revenue to reach US$16.9bil (RM53.3bil) this year, up 43.1% from a 2011 revenue of US$11.8bil (RM37.2bil).
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