Independent app store makes debut

  • Technology
  • Monday, 25 Jun 2012

KUALA LUMPUR: A new app store has opened its doors in Malaysia, with the launch of MyAppsZil (Asia) Sdn Bhd, a joint venture with South Korea’s UbiNuri Inc.

“Our mission is to make MyAppsZil the application developers’ best possible partner in distributing their apps in the local and regional markets,” said chief executive officer Vincent Tan during the launch at Bukit Damansara recently.

Tan said the motivation to launch a localised app store platform stemmed from his own experiences in building and trying to publish his own app.

“I tried getting my app published on Apple’s App Store and encountered many obstacles because there were no proper guidelines and minimal help was offered when I wanted to present and categorise my app locally,” he claimed.

“It makes a big difference to be able to be in contact with a company that has a physical presence in the country, to help troubleshoot and solve such issues.”

The independent app publisher, which currently only supports Google’s Android platform, offers users more than 1,000 apps for download at launch and hopes to gradually increase that number.

The bulk of that content comes courtesy of UbiNuri, an independent app store operator which first launched in 2003 and is the largest content aggregator in South Korea.

The company provides developers with critical services, including application localisation and local support, and holds more than 6,000 app licences with intellectual property rights from 1,200 developers in 50 countries.

On what the business model is for developers, UbiNuri chief executive officer Paul Noh said the company does not have a singular approach for content acquisition, with a revenue sharing model being the most common.

“It is usually a percentage split based on quality and type of app. However, sometimes, an advanced payment is given to the developer for a really interesting app,” Noh said.

To make it easy for local users to purchase content from the store, Tan said the store accepts payments made via Visa and Mastercard, along with e-Banking platforms CIMB Clicks and Maybank2u.

“We also have iPay88, especially for clients in Indonesia and Thailand. And, we have just finalised the payment gateway with Celcom for operator billing,” said Tan, adding that the company is currently in discussions with other telco operators in the market.

For more information, visit — GABEY GOH

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