Maxis targets SMEs with new comms solution

  • TECH
  • Monday, 09 Apr 2012

PETALING JAYA: Maxis Bhd has launched its Built for SME – Retail package, seeking to empower small and medium enterprises (SMEs) to fully leverage technology via a single provider.

Mark Dioguardi, joint chief operating officer at Maxis, said the solution is aimed at providing SMEs with a communications solution that is reliable, competitively priced and simple to set up.

“This will help to manage costs and resources more effectively, as well as help grow their business more efficiently,” he said.

Fitri Abdullah, Maxis’ senior vice-president and head of enterprise and government business, said: “We are going beyond mobile to become a fully integrated provider, and we are taking a serious first step in this direction with the launch of Built for SME.”

The bundled offering, touted to be the first of its kind by a telecommunications brand in the country, comprises a suite of services, including Biz Fibre with closed-circuit television (CCTV), software-as-a-service on Maxis Cloud, and Maxis Business Community Call.

For Biz Fibre with CCTV, retailers have the option to buy CCTV devices bundled with Maxis Business Fibre Internet for high-quality video feeds to boost security at retail premises.

Maxis Cloud is the company’s on-demand cloud service, which comes with SaaS products. The company has partnered with point-of-sales solutions provider Wavelet to offer a web-based enterprise resource planning (ERP) system called Wavelet MS.

The financial application supports all backoffice and business processes and includes financial accounting, financial management, supply chain, inventory management, order management, shipping and fulfilment, employee management, customer loyalty programme, point of sales, warranty, logistics, business intelligence and e-commerce.

As part of the bundle, SMEs can also take up Maxis Business Community Call, a value-added service that offers free calls within the company network, with no distinction between fixed lines and mobile calls.

Kenneth Lee, Maxis’ head of SME and commercial business, shared that the SME segment accounts for 55-56% of the company’s enterprise segment, but he declined to give exact figures.

When asked if a special introductory offer will be made available to existing SME clients, Lee said the company is weighing that option and is in the midst of finalising its package, which will be structured along the lines of a monthly payment commitment.

Prices for the bundled offering will vary significantly based on the needs of individual businesses. “It has to be evaluated on a case by case basis,” he said.

However, according to him, a package which has two CCTVs, two mobile devices and the fibre connection, would cost just under RM1,000.

Asked if this offering would encroach into the territories of technology vendors already catering to the SME market, Dioguardi said Maxis is just starting out in this space and is willing to work with others to synergise and enhance product offerings.

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