Lexmark pushes for more efficient printing


STRANGE as it may sound, printer vendor Lexmark International Inc is encouraging its customers to “Print Less, Save More,” in order to help protect the environment.

It believes that helping its customers implement effective printing solutions will lead to a reduction in paper wastage, which would in turn preserve trees.

The motto is part of its green campaign.

Chin Hon Cheng, vice-president of Asia Pacific at Lexmark International (Singapore) Pte Ltd, said the company aims to help businesses better understand the impact that printing has on the environment.

It will also offer advice on how to print more efficiently and reduce wastage of consumables.

“Cutting down on the use of paper is the key message in our ‘Print Less, Save More’ campaign,” he said. “One of the biggest kinds of wastage is the printing of unnecessary documents.”

Lexmark said it intends to educate customers on best printing practices, such as using a printer’s print-preview feature to avoid mistakes.

It can also help companies better manage their print environment by studying the print workflows. After that, Lexmark will make recommendations on how money and consumables can be saved.

Doing its bit

Chin said more companies are embracing green concepts in the office environment, and Lexmark is playing its part by bringing out eco-friendly printers to the market.

A printer is considered green when it is built with eco-friendly features in mind, such as having energy-, paper- and toner-saving capabilities.

On another note, Chin said that Lexmark has enabled its customers to add a radio-frequency identification (RFID) module to its T64x printer. With this module in place, the users can print RFID tags from their desks.

An RFID tag consists of a microchip and radio antenna. It helps businesses keep track of their products more efficiently by responding to handheld and other scanners.

He also foresees cloud printing taking off in the future, With cloud printing, workers on the move — such as insurance agents — can print their documents from anywhere and at any time.

++++ www.lexmark.com.my

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