Microsoft's Bing, LinkedIn vows more ads transparency


One of the most significant demands under the DSA is the requirement to give users the option to have a non-personalised feed that is not based on profiling. — AFP

BRUSSELS: Microsoft will provide more information on targeted adverts and protect users against any new risks from artificial intelligence, the company vowed Friday (Aug 25), as stringent EU rules on tech platforms enter into force.

Internet giants must now enforce the milestone EU's Digital Services Act (DSA), which demands they protect users online from harmful content and be more transparent about their algorithms.

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