MIFB will take place from July 12-14 at the Kuala Lumpur Convention Centre (KLCC).
THE Malaysian International Food and Beverage Trade Fair (MIFB) will host a renewed edition of its trade talk show to drive conversation and collective action towards strengthening food supply in the region.
Titled “The Knowledge Programme”, this year’s trade fair hosts a line-up of guests which include industry experts from the Malaysian Recycling Alliance Berhad (Marea), Phuture Foods, Tetra Pak, Coca-Cola and Mondelez.
MIFB’s refreshed trade talk show will focus on topics such as alternative proteins, precision agriculture, food waste management, blockchain systems and food technology.
MIFB is an annual industry event that connects local, regional and international businesses to consumers and stakeholders throughout the Asean region.
The trade fair also provides unique opportunities for enterprises to network and collaborate on industry solutions.
The Knowledge Programme will focus on three thematic pillars.
Aligned with the MIFB trade fair theme this year, “Accelerating Asean’s Food Security and Sustainability”, the Knowledge Programme will take the form of a pocket talk show with a robust agenda built around three thematic pillars:
> Mitigating food insecurity
> Creating a zero-waste food landscape
> Fostering innovative food and beverage (F&B) practices in South-East Asia
The programme will take place on-site at the MIFB trade fair, which will take place from July 12-14 at the Kuala Lumpur Convention Centre (KLCC).
“As a go-between organisation that represents the F&B industry in sustainability conversations with wider stakeholders and the Malaysian government, Marea is looking forward to actively participating in this year’s MIFB,” says Marea chief executive officer Robert Benetello.
“This event will serve as a valuable platform for us to connect with other like-minded businesses and advocate for stronger waste management action.
“We believe that through collective effort, we can create a greener and more sustainable future not only for the environment, but for the long-term health of the industry as well.”
Besides discussions with household names in F&B, experts from global food think tanks will also be presenting findings on accelerating food sustainability through public policy, industry engagement and food science.
MIFB serves as a platform to connect local, regional and international businesses to consumers and stakeholders throughout the Asean region.
Mirte Gosker, who is the managing director of the Good Food Institute APAC – Asia’s leading alternative protein think tank and co-curator of a Knowledge Programme session – believes that the industry can continue to thrive in its food sustainability initiatives with knowledge sharing amongst industry players.
“Part of the institute’s core values is to share knowledge freely — and this is something we aim to do with our participation in The Knowledge Programme.
“We look to bring our expertise in alternative protein solutions to the F&B regulators, stakeholders and innovators in MIFB’s global network, and ultimately contribute our research data to policy conversations about developing more sustainable production practices across the board.”
Driving sustainability in the hospitality industry
Recognising the need to reduce food wastage within the service industry, to meet the larger goals of food security and sustainability, MIFB is also announcing strategic partnerships with Kuala Lumpur Convention Centre (KLCC) and local procurement specialists Supplybunny and Food Market Hub.
KLCC’s food proprietary food waste weighing and compost machine will weigh and turn all extra food at the trade fair into compost which will be used by orang asli (indigenous) communities in Malaysia.
Under the collaboration with Supplybunny and Food Market Hub, hotel, restaurant and cafe (HORECA) establishments will have the flexibility to order goods in substantially smaller quantities and take up an instalment plan rather than paying upfront.
Additionally, the trio are extending an event-exclusive offer to businesses that sign up for the programme at MIFB 2023, with zero interest on sign-ups and transactions for up to 30 days, as opposed to the conventional 2% interest.
MIFB 2023 is open to trade visitors with a simple registration process. To find out more about the event agenda or to sign up as an attendee, please visit www.mifb.com.my.
