AT the height of the Covid-19 pandemic, many businesses faced the painful possibility of pulling the plug on their operations.
Those who prioritised brick-and-mortar stores over ecommerce – only maintaining it as an extended sales channel – saw a pandemic-accelerated shift in customer behaviour.
That said, prioritising focus towards ecommerce along with omni-channel strategies – a multichannel approach to sales – took importance.
For instance, businesses could get creative with online tools such as virtual, 360-degree lookbooks, as well as made-to-order and custom-made services.
A number of fashion brands and retailers have already been empowered by technology solutions to provide customers with seamless online and offline shopping experiences, such as Uniqlo, Guess, The Gap, Louis Vuitton etc. who trusted Centric Software’s product lifecycle management (PLM).
Since 2014, a clothing company Bestseller Fashion Group China (BFGC) kept up with market trends in the digital space with more than 8,000 physical stores in China and the support of Centric’s PLM, which allowed up to 10,000 users to geographically distribute data in real time across the globe.
“The system also represents an important backbone which makes it possible for us to bring new business scenarios to market and accommodate a more seamless experience between online and offline for our consumers,” said BFGC project owner executive assistant to chief executive officer Liu Ming in an interview with Centric Software.
Another pandemic-related shift involves the workforce, which shed light on the need to work remotely with efficiency through digital collaboration solutions that not only enable business continuity but also hold the key to success.
Some world’s biggest retailers reduce admin cost by 15% - 20%, experiencing transformational change across the entire business such as Woolworths, Auchan Retail and Big Lots among others by moving collaboration onto a single PLM platform.
The upcoming webinar on Feb 23, 2022 by Centric Software titled Omni-Channel Retail Strategies: Build a Better Brand Experience, will conduct an hour-long deep dive into the why the future of retail is dependent on a winning omni-channel retail strategy.
At the webinar, Centric Software business consultant Haruethai Phaleesem and technical consultant Jeong Ming Foo will walk you through the essentials on bridging the physical in-store experience with a seamless digital sales journey.
Furthermore, the session would also take a look at the 2021 Chief Purchasing Officer Survey which found major internal obstacles to achieve speed and flexibility and then discuss how retailers should react to gain competitive advantages.
What’s more, take a sneak peak into the Digital Retail Trends 2022-2025 based on a McKinsey Survey and learn the importance of digital transformation and smart insights to increase speed to market and agility.
Plus, be privy to innovative solutions such as how PLM drives an omni-channel experience by providing a source of truth and enable seamless collaboration and data flow across all internal and external teams.
Besides that, there will also be a live demo of Centric PLM and a chance to ask the experts questions.
Join in the webinar to expand your knowledge in the digital age this Feb 23, 2022 (11am). For more information and to register, visit here.