LONDON (Reuters) - RFU boss Bill Sweeney has defended the decision to rebrand Twickenham as the "Allianz Stadium" in a 10-year, 100 million pounds ($130.81 million) deal, saying the bigger question was why they did not do it earlier.
The national rugby stadiums of Wales, Ireland and Scotland are now branded with commercial names, as are many southern hemisphere stadiums, and Twickenham, England's home since 1910, has followed suit with changeover of signage already underway.
