PARIS (Reuters) - Leon Marchand's golden Olympic exploits have propelled the French swimmer to a new level of fame and provided a boon for his sponsors, as well as creating potential openings for other brands.
As sponsor and official timekeeper of the Paris 2024 Olympics respectively, LVMH and Omega had already funnelled global attention to their brands. Marchand is also an ambassador for both Omega and LVMH's Louis Vuitton, so the labels are getting a new level of exposure as Marchand mania sweeps through family living rooms, bars and fan zones.
