Super Bowl ads lean on stars, humor to grab attention


FILE PHOTO: State Farm stadium is covered with decals ahead of Super Bowl LVII in Glendale, Arizona, U.S., February 8, 2023. REUTERS/Caitlin O’Hara

(Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox, as brands focus on getting laughs in a tough economy.

Celebrities from the worlds of music and movies including rock legends Ozzy Osbourne and Billy Idol, who appear in a Workday ad about corporate "rockstars," and rapper Jack Harlow, featured in a spot for Doritos, will hit notes of humor and self-deprecation as the Kansas City Chiefs battle the Philadelphia Eagles for the National Football League championship.

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