FILE PHOTO: A view of the beIN Sports studio that will be hosting the 2022 FIFA World Cup is seen in Doha, Qatar October 16, 2018. Picture taken October 16, 2018. REUTERS/Naseem Zeitoon
DOHA (Reuters) - Qatar-based beIN, a sports broadcaster that was banned in Saudi Arabia until last year, said on Wednesday it had chosen a Saudi firm as its exclusive advertising partner in the Middle East and North Africa in a deal that a source put at some $150 million.
BeIN Sports said in a statement it had signed an agreement with Riyadh-based media representation firm SMC MC for all its channels and including coverage of the soccer World Cup, of which Qatar is the 2022 host.
