WELLINGTON: New Zealand Rugby Union have defended an advertising campaign which urges All Blacks supporters to abstain from sex during this year’s Rugby World Cup.
The campaign has been devised by the advertising agency Saatchi and Saatchi for team sponsors Telecom and is fronted by former All Blacks captain Sean Fitzpatrick. It offers black finger rings to supporters who agree to abstain from sex during the Sept 9 to Oct 23 tournament.
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