ZURICH (Reuters) - Swiss private bank Julius Baer said on Friday it will be the exclusive global sponsor for the world's first all-electric car racing series, setting itself apart from bigger rivals which spend vast sums for Formula One cachet.
While Formula One relies heavily on the glamour of Ferrari and tracks in Monaco and Monza, Formula E is aimed at a younger audience, has women racers and will race in city centres, over shorter distances and with very different cars.
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