Style and performance in new collection

Models parading the latest collection from BOSS Golf.

THE new BOSS Golf Spring/Summer 2025 collection and campaign exude boldness, individuality, style and self-determination, inspired by the idea that being your own BOSS is a way of life – on and off the course.

With a campaign featuring golfers in top form at a seaside course, BOSS Golf Spring/Summer 2025 celebrates the confident, discerning golfer as they define their path to success, the company said in a statement.