ONLINE shopping has gained serious momentum, particularly with what is going on around the world. And golf retail has not been left out.
Indeed, as part of this online boom, MST Golf have kept abreast with their ventures in e-commerce. The largest golf retail brand in South-East Asia, they have been the leader and innovator in the regional marketplace for over three decades now, with e-commerce being one of their newer business divisions.
“Our mstgolf.com website has grown steadily over the last four years and the recently revamped platform is aimed at providing a better service for our online customers, ” said managing director K.P. Low.
“The products offered on mstgolf.com are a comprehensive line-up in excess of 10, 000 stock-keeping units (SKUs), ranging from recently released merchandise to final clearance items across all equipment, apparel, shoes, bags and accessory categories.
“All this is available for the customer to browse and shop 24/7, ” he added.
The company offers major retail promotions, allowing customers to choose their shopping destination, be it online or in their physical stores (when not in lockdown).
“Further to this, we also have frequent and exciting online promotions that allow customers to shop products at the best prices available only through our website, ” said Low.
“With so many products on offer, we have implemented an intuitive search bar that allows customers to search for products in multiple ways, including full name, partial name, article number, SKU code or keywords (such as a unique technology and features) located on the product’s information section.
“A clear navigational menu breaks down products into sub-categories for equipment, apparel and footwear, allowing customers to look for the products they are searching for faster and more accurately.”
Low added that by using a dedicated filter structure per category and sub-category, they ensured there is no clutter or any unneeded information on display and that registered users on mstgolf.com have the benefit of “Auto Field Fill”.
“Our ilovegolf loyalty members enjoy the same points accumulation as they would at any MST Golf physical outlet when they shop online, ” said Low. “And an order tracking tool has been integrated into the website, to monitor the progress of deliveries.”
Low said with the new upgrades, they now had a wider reach to golfers, regardless of their location.
He added that also in the pipeline were “Custom Orders” for golf equipment.
“This will give golfers the ability to custom order equipment with the shafts and grips on offer by brand names, as well as allowing for alterations to grip sizes, shaft trimming or extensions, and even specifying lie angles of the golf clubs from the comfort of their own homes.”