Baller League CEO sees his format as return to 'old football'

Felix Starck, Chief Executive Officer of Baller League poses for a photograph in this undated handout photo at an unspecified location. BallerLeague/Handout via REUTERS

LONDON (Reuters) -The CEO of the fast-growing Baller League says its style of fast-paced, small-sided, digital-oriented football is a return to the sport's grassroots not a betrayal of them.

"We are the old era of football," Baller League boss Felix Starck told Reuters, saying his organisation's format harks back to the exuberance of kids playing with cones on streets.