Getting to the root: Friend says mixed heritage players can raise the bar but they’re not the long-term solution as the real work lies in the grassroots.
THE national football team have delivered results and instilled belief through their 4-0 victory against Vietnam at the 2027 Asian Cup qualifier in Bukit Jalil just after six months under head coach Peter Cklamovski.
There is another key figure, though, who has also been quietly shaping the future and it’s Rob Friend of Canada, the Harimau Malaya’s chief executive officer (CEO). Friend opens up about the progress made, the vision driving the project, and what lies ahead.
