Soccer-Jeep set to return as Juventus shirt sponsor in cheaper deal, sources say

Soccer Football - Serie A - Bologna v Juventus - Stadio Renato Dall'Ara, Bologna, Italy - May 20, 2024 Juventus' Kenan Yildiz celebrates scoring their third goal with Federico Chiesa REUTERS/Alberto Lingria/File Photo

TURIN/MILAN (Reuters) - Carmaker Jeep is set to pay almost 25 million euros ($28 million) annually to get its brand back on the black-and-white shirts of top Italian soccer club Juventus, two sources close to the matter told Reuters on Thursday.

The deal would resume a multi-year partnership after the former Serie A champions failed to find a main sponsorship deal when its previous contract with Jeep ended last June.