In land of Maradona and Messi, fans jostle for World Cup stickers

A woman holds soccer World Cup stickers in a street shop at Parque Rivadavia in Buenos Aires, Argentina September 18, 2022. REUTERS/Agustin Marcarian

BUENOS AIRES (Reuters) - In convenience stores around Argentina, kids - and their parents - are caught up in a new craze: the hunt for soccer World Cup stickers that have driven the already sport-mad country into a frenzy and left many shops with no stock left to sell.

In the birthplace of soccer legends Diego Maradona and Lionel Messi, signs in some shop windows read "no more stickers or albums", referring to the 2022 collectible sticker albums ahead of the November tournament in Qatar.