Soccer-'Tractor Boys' go pop with Ed Sheeran sponsorship

FILE PHOTO: Britain Soccer Football - Norwich City v Ipswich Town - Sky Bet Championship - Carrow Road - 26/2/17 Ed Sheeran in the stands Mandatory Credit: Action Images / Matthew Childs Livepic EDITORIAL USE ONLY. No use with unauthorized audio, video, data, fixture lists, club/league logos or "live" services. Online in-match use limited to 45 images, no video emulation. No use in betting, games or single club/league/player publications. Please contact your account representative for further details./File Photo

(Reuters) - English football club Ipswich Town may have fallen on hard times but they are hoping a new shirt sponsorship deal with singer Ed Sheeran will make them the "A Team" with the ginger-haired crooner's fans.

Ipswich, nicknamed 'The Tractor Boys', were FA Cup winners in 1978 and won the UEFA Cup, forerunner of the Europa League, in 1981 but now find themselves in the third-tier League One.