Serie A may revive media stake sale plan but only with higher valuation - Agnelli

FILE PHOTO: European Club Association (ECA) Chairman Andrea Agnelli attends a news conference after the 23rd ECA General Assembly in Geneva, Switzerland, September 10, 2019. REUTERS/Denis Balibouse

MILAN (Reuters) - Italy's Serie A soccer league may consider reviving a plan to sell a stake in its media business only if potential bidders offered to pay more following the success of its domestic TV rights tender, Juventus chairman Andrea Agnelli said.

Serie A has been in talks for months with a consortium including CVC Capital Partners, Advent International and Italian fund FSI, which offered 1.7 billion euros for a 10% stake in a unit managing the Italian league's media business.